France: Macron has just recruited a formidable media lobbyist, expert in manipulating political opinion
Frédéric Michel, one of the biggest media lobbyists and expert in manipulating political opinion, has just been appointed as the new special adviser for communication and strategy to Emmanuel Macron
A heavyweight arrives at the Elysée. At the start of his second five-year term, Emmanuel Macron, obsessed with his reforms, knows that he is playing big in an angry France. Aware of this fact, the youngest president of the Fifth Republic wants to be surrounded by the best communication lobbyists and has found one particularly skilled in his field who was the communication adviser to the Murdoch family, owner of the very influential channel American television company Fox News .
Macron can now smile a big smile because the genius of communication has just landed at the Elysée. The information was revealed two days ago by the Politico.eu media . Indeed, according to this source, Macron had requested the services of a communication expert to succeed Clément Léonarduzzi, his communication adviser who left his post.
And the man tipped to fill this void is none other than Frédéric Michel, whom the English-speaking press describes as “spin doctor”, an expression translated into French as “expert in the manipulation of public opinion”. If in France, this heavyweight of political communication goes unnoticed, in Great Britain, it is known for its very close ties with leading political figures.
His appointment is now confirmed. “Frédéric Michel succeeds Clément Léonarduzzi, who embodied presidential communication for two years”, confirmed Le Journal du Dimanche on September 03. The source reveals the brilliant career of Macron's new communications adviser. A course that makes more than one dream.
“Frédéric Michel has just been appointed, special adviser for communication and strategy. A 50-year-old Poitevinist, son of teachers and grandson of farmers, a graduate of Sciences Po Bordeaux and the London School of Economics, he quickly climbed the ranks of New Labor and its think-tanks. An expert on social democracy and the European Union - and for a short time editor of the PS review - he created for Prime Minister Tony Blair, Policy Network, an international unit on the reform of public policies with the main centre-left governments”, informs the JDD.
And to add: “After developing his own corporate reputation agency, he became close to James Murdoch, the youngest son and democrat of the Australian media magnate who noisily distanced himself from his father by adopting a speech environmental and social. After he left NewsCorp during the summer of 2020, he launched with Frédéric Michel an awareness campaign across Europe on the future of the oceans and founded the first City impact fund on consumption. responsibility and the circular economy”.
What Emmanuel Macron really expects from him. To this question, the JDD seems to have the answer. “An expert in crisis management, his roadmap at the Élysée Palace is clear: to teach action in the service of the French people, to explain the link between international action and the policies conducted on the territory and to allow an even greater commitment at European and diplomatic level,” the source reports.
- Source : Sheikh Dieng
